Powered by tradition, driven by innovation.
Terlato Representation: 
Since 2015
Flagship Product: 
Chianti Classico
Price Point: 
$10.00 - 60.00

It all began in 1893.

The Cecchi family and brand is synonymous with viticulture, both in Italy and throughout the world.

The history of the winery is a compelling story of a family, articulated by passion, dedication to the land, and a brilliant entrepreneurial spirit. Using the strength gained from their experience of more than 100 years of love for the land, today the Cecchi family takes on the challenges of the future with that same enthusiasm.


With each successive generation, the Cecchi family has walked alongside the historical development of Italian wine, going in less than a century from a peasant’s food to a quintessential domestic brand, known and appreciated throughout the world.

It all began in 1893, when Luigi Cecchi became a professional wine taster. Although widespread in Europe, the craft of “palatista (taster)” was still unknown in Italy. However, Luigi understood how the potential of Italian wine making would be able to soar to the apex of world oenology once able to recognize the quality of the wines produced.

In the early 1900s, Luigi’s son Cesare came by his side. Together they gave life to marketing of wine with the label “Cecchi” that at that time already began looking towards international markets.

Today Andrea and Cesare Cecchi are at the company helm, equipped with the same enthusiasm and entrepreneurial know-how of their predecessors.

While maintaining the priceless experience that they inherited, these two brothers have focused their attention on productive sustainability and on the ability of the wine produced to express its territory of origin, guaranteeing exciting quality Chianti Classico


Chianti is one of the most beautiful areas in the entire world. Virgin forests that border with ancient churches and enchanting villages are the prevalent backdrops with slopes on which grapevines and olives seamlessly intertwine. It is a unique environment where the Cecchi family works, fully respecting the natural cycles of the seasons.

If respecting the ecosystem has accompanied the growth of the winery, then today, a minimal environmental impact is a prerogative that Andrea and Cesare have decided to follow in order to protect the future of the surrounding habitat.

Thus for this winery, the word “sustainability” takes on a real and proactive character driven by two well-defined policies: the defense and improvement of winery lands, agriculture and environment; and recycling and using new technology that allows, for that matter, the minimization of energy consumption and natural resources necessary for production.

Castellina, the production and management center born in the distant 1960s, has been the object of continuous and conservative investments that have enabled the winery to operate in an important contemporary economic scope without intruding upon the land by unnecessarily paving it over. Furthermore, the technological materials used to insulate the factory roof have allowed a significant energy savings in heating/cooling the wine cellar, as well as storing the finished product.

Water, such a precious common asset, was one of the first natural resources the winery was concerned about. This explains the longtime presence of an innovative system of constructed wetlands for the treatment of wastewater from the winery centers of Castellina in Chianti and of the Maremma, and all of this provides natural water flows and a safeguard for the natural environment.


It seems strange to talk about innovation in a winery that is rooted in the land of Chianti since 1893. Yet it is precisely this experience that assists in knowing how to predict the future, a sort of legacy passed along from father to son, which is one of the Cecchi family’s secrets of success.

But innovation without research is like a chair with only three legs. Every step forward that the winery has decided to take on throughout its history was preceded by attentive and in-depth experimentation.

The direction of any research investments naturally first involves the vineyard. It is from there that the land, so obvious in the winery’s work, originates. The agricultural part, thus, is subject to continuous experimentation: the implementation of new clones; identification of the right soil and climatic conditions; types of farming and vineyard management. None of these tasks are taken for granted, but instead each aspect of them is explored, improved upon and then confirmed.

It is worth mentioning in this regard, the Chianti Classico 2000 project, carried out in collaboration with the Consortium to Protect Chianti Classico Wine (Consorzio di Tutela del Chianti Classico). Various clonal selections of Sangiovese were planted in different soil exposures and matrices in order to pinpoint the best features.

Research doesn’t stop at the cellar door. There is a consistent aim to obtain even the slightest margins of improvement. Fermentation, the search for the most suitable oak to age the wine in, the availing of the most advanced technological facilities involved in the winemaking process, and continuous tasting of the experiments are the steps involved in a continuous and innovative effort to faithfully reveal the terroir avail


1893, a historical year -- Cecchi was founded

Luigi Cecchi founded his very own winery—Cecchi—in Poggibonsi, Tuscany.

In 1863, Luigi was born in Poggibonsi, a Tuscan village 15km west of where he would one day become a well-known winemaker. His father cultivated plots of land where both he and his brother Francesco worked side-by-side. Luigi immediately showed great willingness and initiative, especially in matters of wine tasting and evaluating.

From a young age he started assisting companies with his love and knowledge in wine cultivating, making and tasting. In 1893 he decided to become an official wine taster. During this time he rented two warehouses where he conducted his own wine tasting business while simultaneously working the fields with his family.

The business was successful and began to develop in Colle Val d’ Elsa and the Maremma. Luigi and his wife raised five children. In the early twentieth century his son Cesare began working with him. Together they gave life to the first signs of marketing for Cecchi wine. Now Luigi’s grandsons Cesare and Andrea run the family business.


Ratings and Reviews

Miria Bracali, Winemaker

Owned by the Cecchi family. Cesare and Andrea Cecchi, fourth generation vintners, are directly involved in the company.