The Terlato family today announced an agreement with Shanghai-based distributor East Meets West Fine Wines to represent the Terlato portfolio throughout mainland China, the world’s most dynamic and fastest growing luxury wine market.
The move comes just weeks after the Terlatos partnered with the leading wholesaler Matthew Clark in the U.K. and Kohda Winehouse in Japan, and is another step in the family’s unfolding plan to develop global distribution of the finest wines from its portfolio.
“The emergence of China as a powerful player in the world of fine wine has been one of the most exciting trends in the past decade,” Terlato Wines President and Chief Executive Officer William A. Terlato said. “East Meets West shares in our passion for wine and our commitment to education as a cornerstone of success. I know our partnership with them will help us grow and extend our wine brand for years to come.”
East Meets West will focus its initial efforts on select wines from Terlato’s prestigious California portfolio, including Chimney Rock, Jack Nicklaus, Iconoclast, Seven Daughters and Greystone Cellars®, as well as Wairau River from Marlborough, New Zealand.
“We couldn’t be more excited to represent this tremendous collection of wines,” said Edouard Duval, chief executive of East Meets West.
Duval pointed to iconic Napa Valley wines like Chimney Rock Stags Leap District and Jack Nicklaus Cabernet Sauvignon and Jack Nicklaus Private Reserve “that will be eagerly received by our customers,” and said opportunities await for the full range of Terlato wines, including the trend-setting red and white blends from Seven Daughters and Greystone Cellars®, a brand that marries two historic Napa Valley institutions, The Culinary Institute of America at Greystone and Markham Vineyards. “This is a portfolio that gives great strength to our California and New Zealand offerings in China,” Duval said.
East Meets West’s distribution network will bring these Terlato wines to the key wine consuming cities of Shanghai, Beijing, Shenzhen, Hangzhou, Suzhou, Tianjin and Guangzhou. More than that, the company offers a keen awareness of the special nature of family owned wineries—like those in the Terlato portfolio—from prominent wine regions.
“Edouard’s family has been in the wine business for six generations with their family owned Champagne Duval-Leroy,” said Terlato, himself the third generation in one of the U.S.'s most successful wine businesses. “In a new market like China, that experience gives us a powerful ally.”