Adding to its world-class portfolio with one of the most renowned Austrian winemakers, Terlato Wines today announced an exclusive agreement with the Kracher family to import and market their highly acclaimed wines - widely considered to be amongst the best wines produced in Austria.
"We are very pleased to reach this agreement with Gerhard Kracher and his family,” said Terlato Wines President and CEO William A. Terlato. “Adding Kracher to our portfolio carries on our tradition of partnering with the world’s finest luxury wine producers. Our leadership position in the United States for luxury wines, and our strength in on premise sales, aligns perfectly with Gerhard’s desire to see his wines on America’s finest wine lists."
The Kracher family estate rose to greatness in the 1990s, powered by the vision and brilliance of the late Alois Kracher, “the man who put Austria on the map as a sweet white wine producer,” according to Jancis Robinson, editor of the authoritative Oxford Companion to Wine. Just 26 years old when he assumed control after his father’s untimely passing, Gerhard Kracher currently directs his family’s wine business, continuing in his father’s footsteps to produce highly acclaimed wines from grapes grown in their estate vineyards in the Seewinkel wine region of Austria. In 2009, Gerhard was named Sweet Winemaker of the Year at the International Wine Challenge in London.
“There is no better family company to market our wines in the United States,” Kracher said, “and we are honored to be in the Terlato portfolio with so many legendary wine names. We sought an importer who truly understands fine wine; and the Terlato family’s reputation and track record in growing luxury wine brands gives my family confidence that our wines are in the best possible hands.”
Terlato will import and market the full range of Kracher Prädikatswein, the quality designation that encompasses Austrian sweet wines. The wine range will feature Kracher’s award winning Auslese, Beerenauslese (BA) and Trockenbeernauslese (TBA) nonvintage Cuveé. In addition, limited quantities of Kracher’s world renowned vintage dated collector’s series (TBA) wines will be allocated to the United States market and offered to top sommeliers and fine wine retailers.
Terlato will also market two dry wines that result from a partnership between the sommelier Aldo Sohm, wine director at Le Bernardin, and Gerhard Kracher: the Sohm & Kracher Grüner Veltliner and the Sohm & Kracher Grüner Veltliner Single Vineyard. The wines are grown from 40-year-old Grüner vines in the Weinviertel region of Austria.
"Kracher wines are overall outstanding in quality; but most interesting is that each wine expresses its own distinct style," added Bill Terlato. "Today's luxury wine consumers are looking to discover new wines, new producers, new regions, new varietals and new styles. We believe our portfolio, with its depth and breadth of wines from around the world is ideally situated to capitalize on this trend. The addition of Kracher to our portfolio gives us the reference point for Austrian wines, strengthening our leadership position in luxury wines."