Adding another installment to one of the most enduring marketing collaborations in film history, Champagne Bollinger will partner with Skyfall, the James Bond adventure releasing in theaters worldwide this fall.
The partnership marks the 13th Bond film in which Champagne Bollinger has been featured as 007’s Champagne of choice, beginning with Live and Let Die in 1973 and continuing most recently with Quantum of Solace in 2008.
William Terlato, President and Chief Executive Officer of Terlato Wines International, the exclusive importer of Champagne Bollinger for the United States noted, “We believe that this collaboration is the longest-running brand marketing partnership in the film industry.”
The relationship began when the Broccoli-Wilson family, producers of the Bond films, sought a wine to match Bond’s impeccable taste and refined personality. Not surprisingly, they chose Champagne Bollinger, long acknowledged as one of the world’s finest Champagnes. A mutual friendship developed between the Broccoli-Wilson family and the Bollinger family, and Champagne Bollinger has remained a Bond favorite.
“Movie audiences make the connection between a character they admire and the fine wine he enjoys, Champagne Bollinger,” says Jerome Philipon, president of Champagne Bollinger. “This kind of high-impact exposure will help us to continue to expand awareness, sales and distributorship worldwide.” To celebrate the 50th anniversary of 007, Champagne Bollinger is launching a limited edition ‘Bollinger 002 for 007’commemorative bottle and collector’s box.
Daniel Craig returns as Ian Fleming’s James Bond 007 in Skyfall, the Metro-Goldwyn-Mayer Pictures/Columbia Pictures release of EON Productions 23rd adventure in the longest-running film franchise in motion picture history. The film is produced by Michael G. Wilson and Barbara Broccoli and directed by Sam Mendes. The screenplay was written by Neal Purvis and Robert Wade.
Founded in 1829, Champagne Bollinger introduced the world to an instantly recognizable, dry, toasty style that connoisseurs around the globe covet. Six generations of the Bollinger family have maintained the trademark style of their namesake Champagne and it is one of a few remaining Grand Marque houses owned, controlled and managed by the same family since the brand’s founding.
Bollinger relies on its own estate for more than 60 percent of its grape requirements, including the Pinot Noir that gives its champagne much of its distinctive strength and structure. Bollinger is one of a select few houses that can control the quality of its grape supply so carefully. Bollinger is renowned for its use of traditional methods that include extensive use of Pinot Noir, individual vinification of each marc and cru, barrel fermentation and extra aging of all of its Champagnes on the lees prior to disgorgement.
About Columbia Pictures
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com.
About Metro-Goldwyn-Mayer Inc.
Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music and licensed merchandise. The company owns the world's largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., Ventanazul, MGM Television Entertainment Inc., MGM Networks Inc., MGM Domestic Networks LLC, MGM Distribution Co, MGM International Television Distribution Inc, Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Worldwide Digital Media, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in international TV channels reaching nearly 120 countries. MGM ownership is as follows: Providence Equity Partners (29%), TPG (21%), Sony Corporation of America (20%), Comcast (20%), DLJ Merchant Banking Partners (7%) and Quadrangle Group (3%). For more information, visit www.mgm.com.