Lake Bluff, Ill. July 13, 2016 – Terlato Wines today announced the launch of two of its Seven Daughters wines in fun, portable, pop-top cans. This represents a major growth opportunity for the popular Millennial female-focused brand in a category dominated by value-priced wines.
“Seven Daughters wine in cans is the perfect fit for our savvy, confident and connected consumer,” said William A. Terlato, CEO of Terlato Wines. “This is exactly what consumers want today for casual portable outings such as picnics, pool parties, patio gatherings and more. And the wine inside is exceptional -- we’re bringing quality and convenience together in one great-looking package.”
Launching nationally this summer, two varieties of Seven Daughters wine will be available in four-packs of 250ml cans: Moscato Veneto from Italy and Pinot Noir from prime California vineyards for a suggested retail price of $14.99 for the 4-pack containing one liter of wine. The cans are specially lined to preserve varietal character and consistency, and each can contains the equivalent of two 4.2-ounce glasses of wine. Cans are the fastest-growing packaging category for wine in the U.S. – up 270 percent over the last year.
Seven Daughters cans are a snap to open, chill faster than bottles, have a lighter environmental footprint and can be packed in a tote bag, picnic basket or backpack with no danger of breakage.
The brand’s memorable tagline -- Add a Splash of Color – is resonating with consumers. Overall, the Seven Daughters brand is up 27 percent in the last year, and Seven Daughters is the #1 Moscato by-the-glass in the U.S. Terlato Wines will support the launch of Seven Daughters Cans through an integrated marketing campaign from Chicago creative agency Schafer Condon Carter (SCC), leveraging the brand’s powerful social media presence with a series of events and sponsorships.
Some of the events where fans can find Seven Daughters this summer include Adele concerts in more than a dozen cities nationwide, and at Night Nation Runs in four cities. The brand also will host a kick-off event in New York City in September. Print and digital advertising as well as trade and distribution initiatives round out the campaign.
Terlato Wines has a global portfolio of more than 80 brands from world class wine producers in more than a dozen countries and is the leading marketer of wines $20 and up in the U.S. Terlato Wines garners more 90+ ratings than any wine company in the world and is a division of the Terlato Wine Group, the parent company comprising several small businesses specializing in the marketing and production of exceptional wines. Owned and operated by the Terlato family for four generations, the Group also includes the family’s winery investments and partnerships in some of the worlds most esteemed wine regions including: Napa Valley; Sonoma County; Sta. Rita Hills in Santa Barbara County; Victoria, Australia; the Rhône Valley in France; Friuli, Italy and; Montalcino, Italy. For more information, please visit www.terlatowines.com.
The Terlato Wines portfolio of brands includes: Napa Valley: Chimney Rock, EPISODE, Galaxy, Jack Nicklaus Wines, Luke Donald Collection, Markham Vineyards, Rutherford Hill, Tangley Oaks, Terlato Family Vineyards; Sonoma County: Giarrusso, Hanna, Rochioli, The Federalist, Terlato Vineyards; Santa Barbara County: Flor de Campo, Sanford; Santa Cruz: David Bruce; California Appellation: Glass Mountain, Greystone Cellars, Jack’s House; Mike Ditka Wines, Seven Daughters; Washington State: Grace Lane; Argentina: Cuarto Dominio, Tamari; Australia: Domaine Terlato & Chapoutier, the Lucky Country, Twelftree, Two Hands; Austria: Kracher; Canada: Peller Estates; Chile: Lapostolle; France: Belleruche by M. Chapoutier, Champagne Duval-Leroy, Chapoutier, Château de Sancerre, Château Timberlay, Château de La Tour, Château de Meursault, Château de Marsannay, Domaine Drouhin-Laroze, Domaine Georges Roumier; Domaine Pierre Labet, Domaine Ramonet, Mathilde Chapoutier, MARIUS, Mischief & Mayhem; PIPER-HEIDSIECK; Schieferkopf, Trenel; Greece: Boutari, Elios; Italy: Anselmi, Berlucchi, Ca’Marcanda (GAJA Toscana), Cecchi, Colavita, Cusumano, Fizz 56, GAJA, Il Poggione, Mazzoni (Toscana), Nino Franco, Pieve Santa Restituta, Riondo, Terlato Vineyards; Japan: Shimizu-no-mai Sake; New Zealand: Loveblock, Turning Heads, Wairau River; Portugal: M. Chapoutier; South Africa: Anthonij Rupert, Durbanville Hills, Ernie Els, Guardian Peak, Nederburg, Plaisir de Merle, Protea, Rust en Vrede; Two Oceans; Spain: Bodegas Valdemar, Marco Abella. Artisan Spirits: Adelphi Selections Scotch, Amarula Cream Liqueur, Angostura Rum, Bain’s Cape Mountain Whisky, Bisquit Cognac, Black Bottle Blended Scotch Whisky, Bunnahabhain Islay Single Malt, Deanston Highland Single Malt Whisky, Distillatorio Nonino (Amaro and Grappa), Don Pancho Origenes Rum, Heartland Gin, Langley’s No. 8 Gin; Ledaig Single Malt Scotch, Marnier XO Cognac, Riazul Tequila, Scottish Leader Blended Scotch Whisky, Tigre Blanc Vodka, Tiramisu Liqueur, Tobermory Single Malt Scotch.