The bottle shape and size used is often determined by the kind of wine that has been made or the image the winery is trying to project. Many regions have distinctive, traditional bottle styles that signify their origin. Some bottle styles have become synonymous with a specific varietal, others with a particular price point. Regardless of the bottle shape many wineries will store the wine in the cellar for one to four years to improve its balance and flavor, and the best wines will continue to benefit from aging after being purchased if stored properly.